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AMIRI: A Full Guide to the Brand and Its Range in 2026

A Los Angeles luxury house, AMIRI sits on hand-worked denim, skeleton-appliqué sneakers and thick graphic jersey. It shows in Paris twice a year, yet the house itself is American with an American studio. Its identity rests on one idea: pull jeans apart, then rebuild them with leather, bandana print or jacquard. The searches that carry readers here are nothing like one another. A search for amiri clothing is aimed at the house, amiri jeans at the denim, amiri hoodie at the fleece and amiri men at the menswear it started with. What follows is the documented version, with the claims that do not survive checking flagged.

The founder, and what the paper trail actually shows

Both founder and creative director, Mike Amiri is an American designer of Iranian parentage. The CFDA profile and the about page contain the same phrase, that he began hand-crafting unique stage pieces for legendary Los Angeles performers. Because that is the extent of what either source asserts, rock clients named in retail editorial stay reported rather than confirmed. Over ten years in luxury and projects for Helmut Lang, J Brand and RRL are credited to him by a press release dated 3 December 2014, and that is publicity, not confirmation. That same release also announced him as head designer of ready-to-wear and accessories at Buscemi, a detail almost every profile omits. The law-school backstory has no primary source online, and his full legal name is documented amiri ripped jeans nowhere either.

Two citable answers to the founding-year question

Most sources date the label to 2014: the brand’s about page, the CFDA, its Italian minority investor and the main reference summaries. In the December 2014 press release the founding is placed in 2013 instead, in partnership with the retailer Maxfield. Both can be cited, which is why careful writing declines to choose for the reader. Safest is to say that the house dates itself to 2014 while the earliest press release dates it to 2013. Nobody disputes the launch, an exclusive capsule released through the Los Angeles concept store Maxfield. That release goes further, calling Maxfield a founding partner rather than the first stockist.

Ownership, leadership and the money question

Mike Amiri is the majority owner, so the house is still run independently day to day. A minority stake was taken in 2019, on undisclosed terms, by the Italian group OTB, which is chaired by Diesel founder Renzo Rosso. No percentage is public, which makes every published figure a guess. On 1 April 2023 Adrian Ward-Rees became chief executive, arriving from senior roles at Burberry and Dior Menswear, and whether he still holds the post is unconfirmed. The widely quoted $300 million sales line is a founder statement relayed by the press, not an audited figure. Valuation and net-worth numbers circulate with no sourcing at all and should not be repeated.

How big the retail network really is

Owned stores and wholesale doors have to be counted separately, because nothing in AMIRI coverage is mis-stated more often. On the brand’s own retail-locations listing there are roughly 33 boutiques, several marked as coming soon, and trade reporting counts about 31 stand-alone stores in 2026 after Milan. Wholesale is different: around 150 luxury accounts across roughly 400 points of sale, with more than 160 retailers carrying the label. Store counts far above that fold wholesale doors into owned stores, and they should not be repeated. The first permanent store opened in 2020, on Rodeo Drive in Beverly Hills. The first permanent European store was Milan, and London came after it.

• United States: Beverly Hills, Los Angeles, Costa Mesa, Las Vegas, Dallas, Chicago, Atlanta, Miami, New York
• Europe: Milan, London, Paris, St Tropez
• Middle East and Africa: Dubai, Riyadh, Cape Town
• Asia and Latin America: Shanghai, Nanjing, Tokyo, Osaka, Nagoya, New Delhi, Mexico City

Denim, where you find the house identity

Denim is the origin of the label and still its anchor, and the operative verb is repair. The jeans are distressed by hand and then rebuilt in plain sight with contrast material, so the finish reads as irregular instead of machine-uniform. In circulation the fits are MX1, Stack, Thrasher and Shotgun, plus the roomier Carpenter, Baggy and MA Fit cuts. MX2 is a real model name, yet its collection pages returned no live products when checked in 2026, which makes it archive-leaning. The only MX3 is a women’s Baggy MX3, a no-waistband motocross hybrid observed at $990, rather than a men’s high-destruction jean. Treatments, not fits, is what Bandana and Crystal are, applied across those cuts, so the correct forms are MX1 Bandana and Crystal Thrasher.

Footwear and the bones motif

Skel Top Low is what the house calls its signature sneaker in its own product copy. A leather and suede basketball silhouette sits on a two-tone rubber sole here, carrying hand-cut bone appliqués, observed at $650. A different shoe again is the Skel Court, a canvas retro-court style carrying the same bones motif, high-top observed at $690. Stars Court takes that silhouette and swaps bones for star appliqués, refreshed for Pre-Spring 2026. Here the MA-1 is a sneaker observed at $799 rather than a bomber jacket, even though MA-1 is the generic military bomber designation elsewhere. MA stands for the founder’s initials and heads MA Bar, MA Core, MA Quad, MA Fit and MA Skyline, while the Ryder Boot runs $1,090 to $1,290.

The jersey, the shirting and the outerwear

That skeleton motif defining the sneakers carries into the soft goods as well. Among the confirmed pieces are the Bones Oversized Hoodie, Bones Fleece Zip Hoodie, Bones Stacked Hoodie and a Bones flannel overshirt. As the plain option, the MA Core Logo Hoodie is a cotton pullover with the MA icon and core logo, called a normal fit and observed at $650. Conflating the MA Core Logo Tee with the MA Bar Logo Tee is common, though they are different products made in different countries. Flannel is a founding pillar rather than a seasonal add-on, with the MA Quad Bleached Flannel observed at $1,290. Outerwear climbs higher again with wool and leather varsity jackets plus denim work jackets built on the same repair logic, and no flagship bomber is supported.

Where AMIRI is made

The country of origin differs from style to style, which makes the claim that everything is made in Los Angeles false. The MX1 jean, the Stack jean and the MA Core Logo Hoodie are made in the United States. The MA Bar Logo Tee is made in Los Angeles specifically, and that covers one product rather than the whole range. The MA Core Logo Tee is made in Italy, which surprises people who assume the jersey follows the denim. Footwear is made in Vietnam, including the Skel Top Low and the Skel Court Hi. Look harder at any jean labelled made in Italy, or any Skel-Top labelled made in the United States.

Observed prices, and discounting that is structural

Every figure below is an observed market listing read in 2026, not an official price list, and prices move. They work as bands, not as fixed points. Tees open around $425, core jeans fall between roughly $750 and $1,100, hoodies go from about $650 into the $900s, and sneakers cluster between $620 and $800. Varsity jackets and other worked outerwear climb to $1,800 to $2,300 and above at list. Discounting is structural, not exceptional: in-season reductions of 40 to 70 percent show up at authorised multi-brand retailers and off-price channels. That sale floor caps what the secondary market will pay, which is why resale on standard pieces sits below retail.

Product	Observed market price	Notes
Stack denim	$750	Entry point into core denim
MX1 jean	$1,090	Pleated ovine leather repair
Women’s Baggy MX3	$990	Motocross hybrid with no waistband
The MA Core Logo Hoodie	$650	Cotton, normal fit
The Skel Top Low	$650	House signature sneaker
The Skel Court Hi	$690	Court silhouette in canvas
MA-1	$799	A sneaker here, never a bomber jacket
Ryder Boot, leather	$1,090 to $1,290	Leather, suede, or python-embossed

The claims to handle with caution

A surprising amount of published AMIRI copy repeats the same errors. Two sources disagree yet the founding year is presented as settled; wholesale doors are folded into owned boutiques so store counts inflate; and revenue is quoted as audited when it is a founder statement. A tiered MX ladder, each number meaning heavier destruction, is the most persistent product invention here, and it reads as search-optimised filler. Treatments get promoted to fits, footwear names get merged, and the MA-1 sneaker gets described as a jacket. Finally, no official outlet exists, online or physical. A July 2021 federal complaint carries the company’s statement that it does not have an AMIRI outlet store and has never authorised any person or business to operate one.

1. Check whether any store count refers to owned boutiques or to wholesale doors.
2. Named rock clients are secondary-press reports, not claims the brand makes.
3. Bandana and Crystal are treatments; MX1, Stack, Thrasher and Shotgun are fits.
4. Confirm the origin on the label, since it varies from style to style.
5. Any resale offer should be measured against authorised sale prices.